6-Month SEO Strategy

Executive Summary & Implementation Plan
Client:
Date:
Website:
Prepared by: Goodman Creatives

Executive Overview

This comprehensive 6-month SEO strategy is designed to enhance online visibility, attract more qualified patients seeking mental health services, and establish your practice as the leading authority for anxiety, depression, and couples therapy in the Denver metro area.

Target Traffic Increase

185%

Within 6 months

New Patient Inquiries

+40%

Projected monthly increase

Current Website Performance Analysis

2,847
Monthly Organic Sessions
18,432
Monthly Impressions
2.3%
Average CTR
28.4
Average Position

Traffic Trend Analysis (Last 6 Months)

Current Top Performing Pages

Page Monthly Clicks Avg. Position CTR Opportunity
Anxiety Therapy Denver 643 8.2 3.1% HIGH
Couples Counseling Services 421 12.4 2.8% HIGH
Depression Treatment 312 15.7 1.9% MEDIUM
EMDR Therapy 187 6.3 4.2% MEDIUM
About Our Therapists 156 23.1 1.2% LOW

Competitive Landscape Analysis

Denver Mental Health Collective

Domain Authority: 42

Organic Keywords: 1,247

Gap Opportunity: EMDR & trauma therapy content

Colorado Counseling Center

Domain Authority: 38

Organic Keywords: 892

Gap Opportunity: Couples therapy specialization

Peak Therapy Associates

Domain Authority: 34

Organic Keywords: 654

Gap Opportunity: Anxiety disorder subtypes

Strategic Keyword Targeting

Primary Target Keywords (Months 1-3)

Keyword Search Volume Competition Current Rank Target Rank Business Impact
anxiety therapy denver 1,200/mo Medium 8 3-5 HIGH
couples counseling denver 980/mo Medium 12 5-7 HIGH
depression therapist denver 850/mo Low 16 8-10 MEDIUM
EMDR therapy colorado 420/mo Low 6 2-4 MEDIUM

Keyword Opportunity Distribution

Priority Pages & Optimization Strategy

Service Pages (Priority 1) - 5 Pages Selected

Page Current Traffic Quick Win Potential Optimization Focus Timeline
Anxiety Therapy Services 643 clicks/mo HIGH H-tags, internal links, schema Month 1
Couples Counseling 421 clicks/mo HIGH Content expansion, FAQ section Month 1
Depression Treatment 312 clicks/mo MEDIUM Technical optimization, speed Month 2
EMDR Therapy 187 clicks/mo MEDIUM Content depth, case studies Month 2
Trauma Therapy 98 clicks/mo LOW Complete page rebuild Month 3

Expected Outcomes & Projections

8,100
Projected Monthly Sessions
(Month 6)
5.2%
Target CTR
(+125% improvement)
47
Additional Page 1 Rankings
24
Additional Monthly Inquiries

Implementation Timeline

Month 1

Foundation & Quick Wins

Technical SEO fixes, on-page optimization for top 3 service pages, Google My Business enhancement, meta description improvements

Month 2

Content Enhancement

Anxiety therapy pillar page development, internal linking optimization, image alt text updates, FAQ sections addition

Month 3

Authority Building

New couples therapy landing page, treatment approach content clusters, local citation building, schema markup implementation

Months 4-6

Expansion & Optimization

Additional pillar content, conversion rate optimization, advanced technical improvements, performance monitoring and refinement